Experience
20+ Years of Leading Go-To-Market Campaigns for Consumer Products, Food & Beverage, and Healthcare Brands
Experience & CV.
Discover the limitless potential of collaboration with Leah Messina.
In 2006, I founded Sinuate Media, the pioneering digital agency in Baltimore, Maryland. We introduced the concept of Organic Marketing and developed our exclusive method for maximizing online exposure and reach. Working with esteemed brands like DEWALT and the NHL, we crafted influencer programs to bolster product launches. We also collaborated with regional powerhouses such as G&M Crabcakes, driving millions of dollars in e-commerce sales. Today, our services extend to clients in 23 states and 5 countries, propelling business growth, revenue generation, and marketing systems. We excel in content creation, social media management, strategic ad campaigns, website development, and training clients’ staff on cutting-edge marketing technologies. As marketing problem-solvers, we are the ultimate partner in achieving your goals.
Sinuate Media is an SBA-certified Women-Owned business.
Fractional CMO Experience
Highlights
- Through a robust blogger outreach & digital marketing campaign, increased viewership of the Tour de France 3x from the previous year
- Established social media presence and provided strategic counsel for major brands in television and consumer products including the NHL, Black & Decker, and DEWALT
- Led partnership marketing initiatives with Red Bull, Fair Harbor, the Orioles, and Webster Hall
- Acquired, grew & sold BookDivas.com, along with a portfolio of women-focused websites
Market3Geo
Launching a new blockchain-based logistics technology that brings makers to market.
Leading brand development, market positioning, and marketing strategy.
Results include brand development for primary and sub-brands, go-to-market plan, and app development.
Cannaland
Launched the world’s first cannabis-metaverse and token.
Led go-to-market initiatives including brand development, social media strategy, public relations, influencer outreach, as well as directed web and graphics team.
Results include 10k virtual attendees in pre-launch events, over 100M media impressions and 10.5M tokens sold.
Consulting Experience
Early Stage Companies
Since 2014, I have served as an Enterprise Advisor for the Arrowhead Center at New Mexico State University, where I have advised more than 800 startups and early stage companies on their go-to-market plan. I consult with them on marketing, public relations, digital strategy, and marketing technology. These companies are sometimes SBIR or STTR backed, preparing for funding, or entering business pitch competitions. They are located throughout New Mexico and El Paso, Texas.
As an experienced marketer for early stage companies, I establish marketing foundations from which these companies can launch their brands and start generating revenue.
Established Companies
With a wealth of experience, I have provided valuable go-to-market strategy consulting and implemented crucial marketing technologies for numerous organizations, leading and managing over 500 impactful campaigns. I have collaborated with national & international brands including DEWALT, GEICO, Brugal Rum, and others. I serve as an Advisor for an award-winning healthcare research and strategy firm that leverages my expertise in digital platforms to effectively expand their marketing initiatives.
As a highly skilled and respected digital-first marketer, my dedication is in delivering exceptional results tailored to the success of your business.
Education
Carnegie Mellon University
B.A. in Professional Writing & Communication Design
Carey School of Business
Johns Hopkins University
M.S. in Marketing Management
Tepper School of Business
Carnegie Mellon University
Executive Leadership Academy, Strategies for Advancing Women in Business
The fastest & most efficient way to achieve market success.
Let’s work together.
Contact me
Get In Touch
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Address
1036 S. Main Street
Las Cruces, NM 88005